Campaign Spotlight: Miss Supranational SA
Miss Supranational SA Couture Shoot Takes Cape Town by Storm
When Miss Supranational South Africa, Lebo Raputsoe, touched down in Cape Town, Penthingy was tasked with creating something extraordinary. The result? A couture editorial fashion shoot that not only celebrated South African glamour but also secured national media coverage — from digital features in Glamour SA and Cape Town Etc to a prime-time TV interview on Afternoon Express.
We brought together a dream team: Top Couture Fashion Designer Stephen van Eeden, Style Curator, Shoot & Creative Director, Mervin Marvey, and Photographer Dylan Louw. The sleek O’Two Boutique Hotel provided the perfect backdrop, its panoramic views framing a series of high-fashion couture looks styled exclusively for Lebo’s visit.
One standout? A silver diamante mesh and tinsel-fringe jacket, which made a seamless transition from editorial star piece to a statement look on the opening night of Chicago – The Musical. This clever crossover between Cape Town’s theatre culture and high fashion gave the campaign its extra spark — and the media noticed.
Miss Supranational SA – Cape Town visit – Glamour Mag SA – Digital
At Penthingy, we don’t just execute shoots; we design campaigns that translate creativity into coverage. From production setup and content creation to the strategic media roll-out, the campaign unfolded exactly as planned. Features landed on Glamour SA digital, Cape Town Etc, and across lifestyle media, before culminating in Lebo’s Afternoon Express TV interview — a national platform that reinforced her reign and extended her influence.
The campaign succeeded because it combined luxury fashion, cultural storytelling, and smart PR strategy. Lebo’s role as Miss Supranational SA gave the project purpose, while the collaboration between South Africa’s best creative talent made it visually unforgettable. The result wasn’t just beautiful imagery — it was a multi-platform campaign that elevated both the talent and the brands involved.
This project was more than a shoot. It was a case study in how Penthingy connects fashion, culture, and publicity with ease. Our role is simple: bring together the right people, create standout content, and secure coverage that matters. With Lebo, we did exactly that — and the results speak for themselves.
Miss Supranational & Bokang Montjane – Women’s Month
From couture styling in Cape Town to national lifestyle headlines and television exposure, this campaign reflects the kind of impact we’re passionate about delivering. Stylish. Seamless. Effective.